West Nashville Financial Advisor

Pay No Commissions · Invest Based on Evidence
· Escape the Sales Machine

Schedule a 15-minute call with Brian Koonce, CFP®, EA

in the West Nashville office

How Our Process Works

Free 15-Min Call with an Advisor (*Optional)

Free Initial In-Person Meeting with an Advisor

Introductory Workshop

Personal Planning Meetings with Your Advisor

Continued Management and Coaching Services

West Nashville Advisors

Brian Koonce, CFP®, EA

Brian entered financial planning to help clients reach their goals, and he has an emphasis on teaching about taxes and investing. He started in the financial services industry in 2019 when he joined Paul Winkler, Inc.

Brian graduated from Auburn University in 2009 with a BSBA in Accountancy. He has a broad work history including accounting for an automotive supplier, teaching high school chemistry, performing clinical microbiology research, attending medical school at University of Kentucky College of Medicine, and tutoring college students in math and science.

Shortly after joining Paul’s team, Brian enrolled in The American College to pursue the education necessary to become a CERTIFIED FINANCIAL PLANNER™. Brian completed his course work and passed the CFP Board’s National Exam in 2020, which provides training in the areas of financial planning, taxes, insurance, estate planning, investments and retirement.
With previous exposure to taxes in his accounting program, Brian has obtained the enrolled agent (EA) and has a current CPA license in Tennessee. He is a source of tax planning in the Goodlettsville office. Brian utilizes his expertise in tax planning, investing, behavioral finance, and retirement planning in Goodlettsville and West Nashville.

Brian resides in Franklin, KY. His hobbies are hiking, guitar, golf, cooking, and bowling.

Fiduciary Duty

The law requires a fiduciary advisor to act in the best interest of their clients.

This is not actually required of everyone who calls themselves a financial advisor. Most big financial firms are broker-dealers, and they are held to a “suitability” standard. This means the recommendations need only be “suitable,” but not necessarily in the best interest of the client.

Fee-only RIAs (Registered Investment Advisors)—like us at Paul Winkler, Inc.—are held to the highest fiduciary duty.

Working with an advisor held to the fiduciary standard is essential. It’s one of the keys to relaxing about money.

No Commissions

Aligns our interests with yours

The more you make, the more we make. Under commissions, the return of the product doesn’t matter after the advisor makes the sale.

Allows a broader range of recommendations.

Advisors on commission get paid only if a product is sold. With fee-only, we don’t get paid differently based on different recommendations.

Creates an ongoing relationship.

With ongoing investment management and a financial plan, you must continually review and update the plan as life situations change.

All Advisors either CFP® or ChFC® certified

Why Financial Planning Degrees Matter

Believe it or not, financial planning degrees are not a requirement for financial advisors in the U.S.
You wouldn’t go to a doctor without an M.D. or a lawyer without a J.D., but many don’t realize they’re going to a financial advisor without a financial planning degree.

The CFP® and the ChFC® both have core curriculums that cover every major aspect of personal finance.

This knowledge allows an advisor to put a comprehensive plan together.

A financial plan should address every area of your finances because each area affects the others. Your estate plan affects the tax strategies you use, and your risk management affects the investment strategies, etc.

Financial planning areas should not be addressed in isolation.

So, you must work with someone who has knowledge and experience in each topic.

This knowledge also allows the advisor to be the quarterback of the financial team. With knowledge in every area of financial planning, they are able to put a comprehensive plan together and coordinate with other financial professionals.

A qualified advisor can work with CPAs, insurance agents, and attorneys to utilize their areas of specialization while also ensuring their recommendations meet the needs of the client.

Much financial planning today is narrowly focused on one area of the financial plan.

Insurance agents, for example, sometimes offer “financial planning” that involves buying one-size-fits-all life insurance products to meet all your financial needs. But that’s not the way financial planning should be.

Financial planning should be comprehensive, and should almost always include more than one recommendation and strategy.

A financial planning degree is essential for comprehensive planning, which is why we require all our advisors who meet with clients to have them.

Brian Koonce, CFP®, EA at Paul Winkler Inc.,

West Nashville address:

3200 West End Ave.

# 500

Nashville, TN 37203

Contact Information

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For more information about what we do, schedule a 15-minute chat with an advisor.